Sony jacks up the price of Blu-ray
13 Mar 2008 | 08:39 GMT
No competition
SONY appears to have jacked up the price of Blu-ray players now that it has killed off HD-DVD.
Tom's Hardware is reporting that Blu-ray disk players from Samsung, Sony and Sharp are the most expensive they have been all year.
According to Pricegrabber.com a few months ago the average price for a Blu-ray player was $300. Now it is $400.
Within just the last two weeks, the average prices for LG's BH200 player and Sharp's BD-HP20U have climbed significantly.
It seems that Sony has decided that punters have no choice and will pay through the nose to be on the next technology bandwagon.
However Sony has cocked up on pricing before, an example is its overpriced PS3 which sat on the shelves for ages and lost ground to the technologically less superior XBOX 360 and the Nintendo Wii gismo before the outfit realised.
Toms Hardware points out that the same thing seems to be happening with Blu-ray players now. Most sales for the technology have come from users who have accidently bought the technology with the PS3.
Even with the format wars over, most punters are looking at Blu-ray like
boffins who predict that the world will end in several billion years. µ
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