AMD wants another £200
11 Apr 2008 | 16:18 BST
Hand over the cash and nobody gets hurt
IN A MOVE that will have the UK channel coming over all moist, AMD big cheese Giuseppe Amato says he wants to help its channel partners make more dosh.
The plan is simple, Amato, AMD's director of value propositions told CRN. AMD is aware that resellers and system builders need a 'helping hand' to encourage users to hand over the readies.
“We want customers to upgrade to the £799 product rather than the £599. And if they were already thinking about the £799 one, let us get them up to £999,” he said.
“If someone says they like watching films, but nothing else, we can give them a triple-core. If they like making films and storing them on BluRay, the reseller knows to give them a quad-core. If they are a serious gamer, the reseller should move them up to 790 chipset.”
So the message to punters is simple: add another £200 to the price you first thought of when buying an AMD system.
Of course, the plan could backfire if Intel's Nehalem and Larrabee tip up before you've managed to save up the extra two hundred smackeroonies. µ
L'Inq
CRN
© 2007 Incisive Media Investments Ltd. 2007