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Intuit gets a new logo

3 May 2008 | 09:36 BST

By Charlie Demerjian

Too daft by half

IF YOU THOUGHT the old Intuit logo was bland, try the new one

Gone is the reddish-purple and face-outline-attacked-by-8-bit-bees look. It is replaced by a much more bland light blue script without bees.

Blue, grammatically incorrect and dull as dishwater

If anyone from Intuit PR is reading this, you forgot to dot the Is but you did dot the Ts. You aren't supposed to do that. No, really, dots go over the Is. Before you make the new logo public in a few weeks, move the dots two letters and one letter to the left respectively. Just a tip, we love you even if you ignore our sage advice. µ

© 2007 Incisive Media Investments Ltd. 2007

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