Sat 17 May 2008

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Edited by Paul Hales

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Danger for Microsoft

More Danger for Danger

MICROSOFT has closed a $500 million deal to buy the mobile software platform maker Danger.

But, according to Alleyinsider, Danger co-founders Matt Hershenson and Joe Britt might have found themselves in the organisation chart from hell on their first day working for the Vole.

In fact they are so buried in the organisation they will need advanced mining tools to dig their way to the front door to get home at night.

Hershenson and Brit, who bought the world Sidekick, now report to Roz Ho, corporate vice president of Microsoft's new Premium Mobile Experiences team. Ho reports to Andy Lees, senior vice president of the Mobile Communications Business. That's a group within Microsoft's Entertainment and Devices Division, headed by Robbie Bach. Bach's boss is the shy and retiring Steve Ballmer.

With all these managers above them, the pair have to work out how to beat Apple's Iphone, RIM's BlackBerry Pearl, and whatever former Danger co-founder and former CEO Andy Rubin is doing with Android at the comparatively flat organisation, Google. µ

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