Bent Chinese handsets cause content headache
Fakery causes jiggery-pokery
THERE IS a surprisingly high number of small Chinese handset manufacturers creating cloned handsets. And they are giving content providers a major headache.
According to James Hilton, a director with Inside Mobile – a mobile marketing specialist – fake handsets are making it virtually impossible to deliver adverts to the Chinese market which can be guaranteed to render properly.
It's a big problem because, as Hilton says, China Mobile already has more subscribers than there are people living in the USA. Plus there are actually two major Chinese mobile operators – the other being China Unicom.
Hilton believes that as many as 60 per cent of handsets possessed by Chinese subscribers are clones rather than the real thing.
This causes problems for content delivery because content delivery systems have acquired a significant degree of intelligence and are normally able to guess what kind of handset is accessing the system.
They can devine, for example, what mobile OS is being used and from that estimate the handset model, screen size and browser type. This all goes terribly pear-shaped in China where a handset might have an OS cloned from Nokia but a screen the size of an Iphone.
The upshot is that Hilton wouldn't advise international brand owners to launch a major ad campaign in China because there's no guarantee adverts will work properly.
This problem could have a knock-on effect. Mobile games houses might prove reluctant to create games for the Chinese market because they can't guarantee the correct version of the game will actually be delivered to a 'cloned' handset. µ
Comments
We need to copy them
Anything to cut back on adverts is welcomed by me. They would shove up our OOK if they get away with it.Could these stop pesky ads in UK ?
Dodgy Nokia clones are turning up in flea markets here in London -- let's all get one and stop ads on phones here too !The Essence Of Stupidity
An idiot is one who cannot see his own stupidity. [A lunatic is one who cannot recognise his own madness]. What people need is to do that which benefits all, not just benefitting the beggar-thievies and control freaks who always whinges about not having enough of others’ property. Enslavement of others for their own benefit whilst not forgetting that these crooks and conmen really do control and dictate how others should live their life. En masse, and they do that under the banner of “freedom”, “democracy”, “human/animal rights” and “commerce”. The politics of devolutionary existence. Is it a conincidence that the those countries with the largest populations still have a culture that can resist these crooks and thieves – though not for long, of course, but should they evolve a composite culture based on their own needs, at least those idiotic crooks and sly conmen will not have their way completely till the very end.People do not realise that because humans are not conscious of their true nature and are therefore easily corrupted, there must always be countering force to whatever that is declared as “Right”[-eous]. For rampant capitalism, you’ll get rampant communism, say, an even though humanised communism is merely the lack of freedom to be sensible [and a cruel one at that], as a block, it limited the madness of those would were given the freedom to “do what we like because we’ve got a big one”. There no such thing as freedom when there is no true maturity whatever the labelling [like democracy] maybe. Without the feedom to damage oneself, we won’t have the freedom to correct ourself. That’s what freedom is for, to correct oneself, not to damage ourself before emerging to damage others. And it doesn’t matter if the crooks are getting away with it. “Nature” will take care of them for that is Her job, not ours.